MarCom

• Contributed in major product launch within 2 week time-frame, including revised datasheet, corporate presentation and redesigned website navigation to rollout new solution and branding and messaging re-fresh.
• Creative brief and content creation for datasheets, newsletters, direct mailings, online advertising, presentations, program guides and other collaterals.
• Development of new positioning and messaging, and creation of new sales presentation and datasheets for completely redefined software offerings.

Lead Generation

• Launched lead-gen campaign (13 webinars, 6 mailings over 2 quarters), boosting web inquiries by 38%.
• Gained 680+ leads, for only $7/verified contact, by managing three telemarketing efforts in-house.
• Initiated promotional opportunity with one of the industry’s top technical training institutions, achieving a $9 cost per lead versus $80–$200 at a typical show.

Events

• Flawless execution of client’s flagship event, from first year launch, to growing attendance 166% over five years, and maximizing client investment by achieving 80-90% room capacity.  Annual event management that supported 15 speakers, 20+ sponsors, content creation and production management of micro-site and 24-page Program Guide.  Team lead for multiple side-events and booth.
• Increased lead generation of company’s two main industry tradeshows by 60% and 22% over previous year.
• Achieved 250 new leads and successful media briefings at RSA, facing major corporate re-branding effort and other hurdles immediately prior to key tradeshow.

Customer Reference Programs & Public Relations

• Established customer reference program to build sustainable references for sales and analyst relations. Defined reference process, launch plan, engagement with international sales teams, and program incentives. Developed database requirements, analyzing 3^rd party solutions against client database to ensure security, cross-team efficiency, and strict management of reference usage.
• Drove company’s most successful media tour, resulting in 24 interviews and a 30% jump in web leads.

Marketing Operations

• Redefined lead-tracking and marketing metrics to integrate within three separate CRM systems and three distinct field sales teams to maintain sales tracking and reporting through acquisition transition.
• Improved campaign tracking by expanding field sales use of Salesforce through sales cycle analysis, process development and training.