B2B Marketing for
Technology Companies

Results Driven Marketing
The following examples illustrate a small portion of results driven marketing executed by Candesco Marketing:

MarCom
-   Contributed in major product launch within 2 week time-frame, including revised datasheet, corporate presentation and redesigned website messaging, look-and-feel and refined content pages.
-   Design and development of annual report, channel reference guide, datasheets and whitepapers.
-   Development of new positioning and messaging, and creation of new sales presentation and datasheets for completely redefined software offerings.

Lead Generation
-   Launched lead-gen campaign (13 webinars, 6 mailings over 2 quarters), boosting web inquiries by 38%.
-   Gained 680+ leads, for only $7/verified contact, by managing three telemarketing efforts in-house.
-   Initiated promotional opportunity with one of the industry’s top technical training institutions, achieving a $9 cost per lead versus $80–$200 at a typical show.

Events
-   Increased lead generation of company’s two main industry tradeshows by 60% and 22% over previous year.
-   Achieved 250 new leads and successful media briefings at RSA 2006, facing major corporate re-branding effort and other hurdles immediately before this key tradeshow.

Public Relations/Agency Management
-   Drove company’s most successful media tour, resulting in 24 interviews and a 30% jump in web leads.
-   Established customer reference program, developing 4 new case studies to establish product validation.

Marketing Operations
-   Redefined lead-tracking and marketing metrics to integrate within three separate CRM systems and three distinct field sales teams to maintain sales tracking and reporting through acquisition transition.
-   Improved campaign tracking by expanding field sales use of Salesforce through sales cycle analysis, process development and training.